Let's delve into the latest buzz in the fintech industry: the Unicorn vs. Centaur debate. That's right! Fintech businesses are shifting gears, prioritising profitability over mere growth. But what does this mean for you? Are you leaning towards chasing the Unicorn status or embracing the Centaur approach?

I had the pleasure of attending tml Partners' CMO roundtable, co-hosted by the incredible Geraint Jones from Money20/20. Picture this: a room filled with top-notch CMOs from the fintech and payments sector, gathered for an epic discussion on "The Rise of the Commercial Marketer in Fintech."

We delved into some seriously juicy topics. From the pivotal role of branding in fueling high growth to the intricate details of "Market-Gearing" and its impact on ROI, we left no stone unturned. But the real magic sparked during the debates – targeting versus segmentation, anyone?

It was a goldmine of insights, with each participant bringing their unique perspective to the table. Whether you're a scrappy startup, a scaling-up powerhouse, or a well-established player in the game, the consensus was clear: integrating marketing into your commercial strategy is a game-changer.

So, where do you stand in the Unicorn vs. Centaur showdown? Are you ready to ride the wave of rapid growth, or do you prefer the steady and reliable path to profitability?

In the ever-evolving landscape of fintech, the Unicorn vs. Centaur debate is more than just a trend – it's a strategic decision that can shape the trajectory of your business. As the industry continues to mature, the importance of balancing growth with profitability becomes increasingly evident. So, whether you're aiming for the stars or embracing a more grounded approach, one thing is certain: the future of fintech belongs to those who dare to innovate and adapt.

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