Running a webinar doesn’t need to be complicated or expensive. In fact, you can do it without spending anything if you use the right free tools. Here, I will walk you through how to set up a webinar from start to finish using tools like Google Forms, Mailchimp, and Google Meet or Zoom—all for free. Let’s make it simple and easy!

Step 1: Create Your Registration Page

The first step to running a webinar is creating a registration page. You can do this easily with Google Forms. Just create a form that collects all the necessary details like names, email addresses, and any questions the attendees might have. Google Forms is free and very simple to use, and you can customise it to look professional.

Step 2: Send Webinar Information

After people register, you need to let them know about the details. You can use Mailchimp or a similar tool for free to send emails with all the information they need: the webinar link, the time, and what they should expect. Mailchimp offers a free plan that lets you manage up to 500 contacts, which is perfect if you’re just starting out.

Step 3: Host the Webinar

To actually host the webinar, you can use Google Meet or Zoom. Both of these platforms have free versions that work well for smaller groups. With Google Meet, you can host up to 100 participants for up to 60 minutes for free, and Zoom also offers a similar deal. These tools make it easy to share your screen, present slides, and have live discussions.

Step 4: Promote Your Webinar

Promotion is key to getting attendees. You can promote the webinar on LinkedIn, using your network, or even ask your colleagues, partners, or friends to help share the information. Make a post about the event, tag relevant people, and explain what value attendees will get from joining. This can help you get more reach without any cost.

Step 5: After the Webinar

Once the webinar is over, don’t let all that effort go to waste. Use the recording to create a blog post summarising what was discussed. You can also send the recording to all the attendees, so they have it for future reference, and post a recap on LinkedIn to engage people who couldn’t attend. This will help keep the conversation going and build more engagement around your topic.

Final Thoughts

Running a webinar can be simple and completely free if you use the right tools. Google Forms for registration, Mailchimp for communication, Google Meet or Zoom to host, and LinkedIn for promotion. With these tools, you can reach your audience, share your knowledge, and engage with them—all without spending a penny!

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