Many founders and marketers know SEO matters—but don’t know where to begin.

The idea of hiring an SEO agency can be intimidating (and expensive), especially when results take months to show. But the good news is, you can take control of your SEO health using free tools that deliver instant insights.

Below are 6 free SEO health tools to help you check and improve your website performance, structure, and search visibility—without spending a penny.

1. Google Your Brand

Your brand name should be the top result. If it’s not, or if your sitelinks or meta descriptions look off, it’s time to clean up your SEO basics.

2. PageSpeed Insights (Google)

Tool: pagespeed.web.dev

This free SEO health tool helps you measure how quickly your website loads—especially on mobile.
You’ll get clear scores and tips on how to speed things up.

3. Chrome Lighthouse Audit

Run directly in your browser: Right-click → Inspect → Lighthouse → Generate report.

This SEO health tool checks performance, SEO readiness, accessibility, and technical issues—all in one.

4. Mobile Performance Check

Your mobile experience affects both users and Google’s mobile-first indexing.

Ask:

• Is your site fast?
• Easy to navigate?
• Is content cut off or slow to load?

5. Google Search Console

search.google.com/search-console

One of the most powerful free SEO tools available. It helps you:

• Track keyword rankings
• Spot indexing issues
• Monitor site performance over time

6. Free Backlink Checkers (Moz + Ahrefs)

Backlinks are a key part of your SEO health. Use:

• Ahrefs Backlink Checker
• Moz Link Explorer

They’ll show who’s linking to you—and how much authority those links carry.

Bonus: Writesonic SEO Audit Tool

Try Writesonic’s SEO checker for a free site audit.
It offers a quick overview of SEO issues with straightforward recommendations, even if you're not technical.

Final Thoughts on SEO Health Tools

These free SEO health tools won’t replace a long-term strategy or agency support—but they’ll help you fix basic issues, get better visibility, and build a stronger foundation.

If you’re just getting started, these checks are the perfect place to begin.

Need help turning insights into action? At eskalatu, we work with founders and lean teams to build clear, impactful marketing foundations—SEO included.

‍